SERP Analysis: Understand What Google Wants
When people say “Google wants,” they usually mean something fuzzy like relevance and authority. That’s true, but it is not actionable. The real work is learning what the search results page is rewarding for a specific query, on a specific device, at a specific moment in time. SERP analysis is how you stop guessing and start building content that fits what Google is actively ranking. I’ve seen the same site publish a perfectly reasonable article, then watch it stall for w